Edward Mathias
& Company

You may often hear or read misleading references  to
 “GENUINE” and “ORIGINAL” blades.

What do these descriptions really mean?

Sign Industry Suppliers often put their names on products they supply.

Motor manufacturers supply tyres bearing the names of their cars.

Plotter manufacturers supply blades and other consumables

with their brand names on the packet.

Does that mean they manufacture them?

NOT NECESSARILY!

We know of no plotter manufacturer who make the blades they supply.

So where do they come from?

Specialist manufacturers!

[Like us]

Do not assume that “after market” products are inferior to the branded OEM products

They could be from the manufacturer of  the so called “GENUINE” “ORIGINALS”

They are often more modern versions and superior to the OEM branded products.

[Many “GENUINE” “ORIGINALS” were designed more than 20 years ago]

High Prices do not necessarily guarantee high quality!